If you think ads are inescapable now, just wait a few decades, writes Alex Poulos in the Boston Globe. Future generations will laugh at our primitive tech know-how; the question is “who will laugh last. And I’m afraid it won’t be the consumer,” he writes. Expect ads that are:
- “Intrusive.” The backs of cabs will have scrolling ads, and pill bottles will have audio messages when you open them.
- “Invasive.” Struggling towns and stores will likely team up with consumer research companies, watching customers constantly to see how they shop, dine, and have fun. “They’ll call it real-time data mining or something innocuous like that.”
- “Integrated.” “Advertising, marketing, and PR will become indistinguishable,” and forget about TVs, computers, and video games—you’ll just have an “iThing.”
- “Interactive.” 3D ads will soon be common, but then you can expect 4D and 5D .
“Twenty years from now, I hope I’m laughing at this column,” Poulos concludes.
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