Unlike other addictions, “crackBerry” seems to be a habit that can be shrugged off.
BlackBerry smartphones, dubbed “crackBerry” for their alleged addictive qualities, led U.S. smartphone sales as recently as last year. But the BlackBerry has dropped from owning 35 percent of the American smartphone market share in 2010 to holding 23 percent, according to data that Nielsen, a consumer measurement and information company, reported in May. The BlackBerry now trails both Android and iPhone in sales.
June reports revealed that stock values for BlackBerry’s creator company, Research In Motion of Waterloo, Ontario, also were falling, and big investors were dropping shares like they’re poisonous.
Industry observers such as The Wall Street Journal reported that RIM had lost its innovative vision, was unable to come up with new ideas to satiate smartphone consumers’ protean appetites and was likely never to recover from the recent decline.
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