Some business owners who were worried about losing customers are now dropping those who are too demanding or pay late. The Wall Street Journal reports on how cutting off customers might improve your business.
As a result, by eliminating 5% of her clientele this year, the 36-year-old is saving 20% more of her time while the Web-site development firm’s 2009 revenue is on track to rise 10%. “It was the best decision I’ve made, because it really reduced the level of frustration that I was experiencing,” Ms. Rogers says. “It freed me up to the clients that are loyal and pay on time.”
Still, the drastic action is bringing separation anxiety for some small-business owners. For years, many have prided themselves on customer service and even staked their reputations on customer loyalty. And some small businesses, suffering from a drop in sales, fear they can’t afford to be picky.
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