Salesforce.com, the enterprise cloud computing company, has launched Database.com, an enterprise cloud database designed for building next generation of cloud, mobile and social applications. Database.com is an open database that will offer numerous benefits to users by providing automatic scalability, backups and upgrades, along with some additional features such as pre-built social data model.

At Salesforce’s Dreamforce event, company’s CEO Mark Benioff said that databases are moving to the cloud representing the next evolution of cloud computing. He also said that the database layer is now separated from Force.com and will be available to enterprise customers as a standalone service. Database.com “leverages the proven infrastructure and technology trusted by more than 87,000 salesforce.com customers over 11 years – now designed and made available as a standalone cloud database.“  The service will be powered by Oracle’s database software and Force.com’s infrastructure.

The cloud-based database will support various languages (Java, C#, Ruby, PHP and other) and platforms (Force.com, VMforce, Amazon EC2, Google AppEngine, and more) and enable developers to focus on building applications instead of maintaining and scaling databases. The apps can also run on devices such as Android phone, Blackberry, iPhone, or iPad. Salesforce.com said that „These can be small apps needed by only a few users, or massive apps capable of scaling to support hundreds of thousands of users.“

To highlight the security of the new database, the company said that Database.com received strict security certifications, including ISO 27001, SAS 70 Type II and SysTrust. It offers SSL, single sign-on, identity confirmation, and anti-phishing tools. Secure access is strenghtened by user and role-based security and row-level data security. Going by enterprise security rules, database.com also offers enterprise search services that allow developers to access a full-text search engine.

Database.com will be available to the general public as a standalone service in 2011. Database.com will be offered for free for three users with up to 100,000 records and 50,000 transactions per month. Beyond this, users will have to pay $10 a month for each set of 100,000 records, and an additional $10 a month for each set of $150,000 transactions. The enterprise-level services, such as user identity and security access controls, will cost additional $10 per user per month.

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