When a user posts from your website back to their LinkedIn professional network, Janrain now passes richer content: an image thumbnail, the user’s title, the URL from your site and a description.

We have also enabled greater access to a user’s LinkedIn profile data and connections which allows you to get to know your audience better and then present content that is more relevant to the individual user. To see the full list of profile data available when a user logins with LinkedIn, please see the Janrain Provider Guide.

A great example of a company offering LinkedIn for login is the online media division of The Business Journals, a division of American City Business Journals. Since deploying Janrain Engage in June, the nation’s largest publisher of metropolitan business journals has seen a 12% increase in site registrations across 40 online properties. Over 25% of the logins via Janrain Engage utilize LinkedIn. This not only speaks to the login preference of business users but also reflects their trust in the LinkedIn brand.

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