Twitter has acquired BackType, an analytics platform aimed at helping companies understand their impact on social media sites. The acquisition was announced on BackType’s blog on Tuesday, but the post did not disclose the financial terms of the deal.
BackType will be joining Twitter’s platform team, and the company says it will be developing tools for Twitter’s publisher partners. BlackType has developed products that help its clients understand the value that social engagements on social media sites, such as Twitter, have on their business.
The company’s product BackTweets enables publishers to better understand the reach of their Tweets and content, the audience they are reaching, and how Tweets covert to web traffic and sales.
“Joining Twitter gives us the opportunity to bring insight to tens of millions of publishers around the world that are using Twitter to communicate and connect with their audience,” BackType wrote in a blog post. “We’re also
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